Bugaboo is the leader in the premier luxury stroller industry with values rooted in design, safety and innovation. Currently, in collaboration with the marketing team, creating a wide range of promotional and marketing assets for events, retail window displays, web, social and brochures for Bugaboo North America.
Produced restage design campaign for Honest Beauty’s new packaging highlighting Honest Beauty’s mission to create more eco-friendly packaging and using only non-toxic safe ingredients.
PXG (Parsons Xtreme Golf) is a leading luxury golf brand with cult-like followings in the US & internationally. Currently designing all e-mail marketing campaigns for PXG.
Beyond Yoga is an industry leader in the athleisure apparel market with the most soft and flattering athletic/yoga wear made for women of all sizes. Currently designing digital and print promotional and marketing assets.
BMW Group DesignworksUSA is a global creative consultancy offering a unique suite of strategic services to foster innovation and business growth for companies worldwide. Through a valuable internship, independent study during school and eventually an entry-level position as a graphic designer, DesignworksUSA played a key role in shaping my design career. Explored a very wide scope of design solutions from in-house print projects to designing the Pilatus show plane that was featured at the Hamburg Air Show.
Concept, design and development of consumer packaged goods for fitness and ice cream clients. Samples of cosmetic and beauty packaging available upon request.
Dailylook is a fast-fashion e-commerce site focusing on styling fashion online. Designed all branding and UI/UX visual design of dailylook.com. Also directed and designed all creative assets for the web and mobile app, such as fashion editorial features, social media assets, and daily email content. Conducted A/B testing on and also analyzed sales data and user behavior to optimize the UX and e-commerce experience.
Conceptualized, designed and executed roll-out of various events, such as book signings and window display, fashion pop-ups and corporate conventions. Event design packages included branding, website, signage, event guide, promotional assets, swag, environmental graphics and signage/ way-finding system.
Black Twine is a modern entertaining platform that provides visually inspiring party content, planning tools and commerce through a premium community of party professionals. Designed seasonal party planning emails and promotional materials. Also, designed the Blacktwine Studio website focused on corporate events and parties.
Creative director of a bi-annual publication. Each magazine carried a different theme throughout the issue and was published as a print and digital magazine. Directed all cover designs and interior page layouts with design team.
An annual fundraising campaign to raise awareness and support for an international cause, such as food and water insecurity or natural disasters that have ruined communities. The campaign design is focused around the holiday season and strives for a non-western yet festive look.
Partnered with Restore NYC, a non-profit organization serving victims of trafficking, designing communication assets, such as annual reports, emails, invitations and promotional deliverables.
Gensler is an internationally leading architecture design firm with offices worldwide. Played a key role in the environmental graphics and signage team. Within a very short amount of time, delivered comprehensive signage programs from design to installation for clients, such as The Church of Scientology, Playa Vista Parcel 3 and the MGM City Center in Las Vegas.
The Wildwood School is an independent elementary and middle school in Los Angeles. Collaborated with the communication director to create print projects, such as the annual report and trifold brochure. The school is very keen on design and wanted to incorporate bright colors and vibrant photography.
